Sep 8, 2014

M32 Cup 2014 @Stockholm: Live broadcast & Schedule

Sent by Peter Gustafsson -  M32 Cup broadcasting live from season finale in Stockholm Sep 10-13:
- Three teams in the fight for the title
- Alite Sailing Team joins the Cup
- 100-race jubilee
- Live broadcast from the racing
- First ever event filmed in 4K

To end it’s second year, M32 Cup 2014 will be decided in four days of intense racing at Riddarjärden, right in the heart of beautiful Stockholm. The city is often referred to as Beauty on Water, or Venice of the North which is understandable, as the city is built upon 14 islands. This proved to be a great playground for the speedy M32s. Riddarfjärden and Norr Mälarstrand, where you’ll find our race village, forms a perfect arena where the crowds comes close to the action. Last year they asked for grandstands, and hopefully we’ll see even more people this year.

With 22 points separating the top three teams, there will be over 200 points to race for with double points on the last day. Wallén Race Team have been fast all year winning in Gothenburg and Malmö, but Lööf Racing Team won in Copenhagen last week and want to end the Cup on a high note. Rahm Racing Team, champions in 2013, have struggled after their win in Oslo. To mix things up, Speak@raceteam have started to win races, especially on short courses like the one in Stockholm.

New kids on the block is Alite Sailing Team, lead by olympic Tornado sailor Martin Strandberg. He was tactician for Lööf last year, and now he's back to beat him.

M32 Cup is all about racing full on between 14:00-17:00. This means lots of races on tight courses, and this week we’ll run race number 100 in the Cup. Might lead to some surprises? Above all it shows that the format and the boat works very well.

M32 Cup strive to generate some of the best content in sailing, and to make great content available to teams and partners. We’ve seen both Sail Racing and Panasonic using M32 Cup as a strategic marketing platform.

To take this even further, the event in Stockholm will be broadcasted live, both online and on big screens in Stockholm city.

Also, we’re attempting to shoot the full event in 4K technology (4 times the resolution as normal HD). This will be a challenging task, but also a way to drive technology innovation.

Program: http://m32cup.com/events/stockholm-2/
Updates during the event: http://www.facebook.com/m32cup
Photos and video: http://m32cup.com/media/
Live broadcast: http://new.livestream.com/accounts/9878428/events/3360137
Embed codes: http://new.livestream.com/accounts/9878428/events/3360137/embed
Live radio for spectators: http://www.radioplay.se/

Media contact: Peter Gustafsson, peter@m32cup.com, +46733304000

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